Who We Are

Champion Brands is a distributor of beer, spirits, wine, Red Bull energy drinks, water and other non-alcoholic beverages. We are a veteran and family-owned business with deep roots and humble beginnings dating back to 1985 when we started distributing Miller Brewing Company products in Duval County. Today, our team of 315 employees is proud to represent more than 60 beverage suppliers. With branches in both Jacksonville and Savannah, we partner with over 3,200 retailers across 37 counties in Northeast Florida and Southeast Georgia.


What Makes a Champion

At Champion Brands, we are passionate about the beverage business and consistently look for new opportunities to grow. Becoming a leader within our industry has not been easy. Hard work and an honest approach to servicing our customers and suppliers have allowed us to become an award-winning distributor. We work hard every day to live out our core values and enjoy giving back to our communities.


One of our core values is sustainability. Over the past decade, Champion Brands has made major investments in reducing our environmental impact. In 2015, we began converting our fleet to operate on compressed natural gas (CNG). Today, most of our trucks run on cleaner-burning CNG and we even have our own CNG station on-site. Additionally, we have one of Northeast Florida’s largest solar panel systems that powers our buildings. We are dedicated to changing the way Jacksonville thinks about energy and minimizing our impact on the local environment.


Sq. ft, of space light by LED lighting


Gallons of diesel fuel saved


Tons of greenhouse emissions saved

Our Mission

The mission of Champion Brands is to deliver superior products and service with a refreshing sense of passion, professionalism and fun.


Our Vision

Our vision is to become the preferred beverage partner of every customer we service. By doing so, we will secure our position as the Southeast’s fastest growing, most profitable and most award-winning beverage distributor, all while supporting our community and environment.

How We Got Here

Earl Benton purchases Duval Beverage


Champion Brands, Inc. (CBI) is established in current location


CBI purchases St. John’s Beverage (Coors)


CBI purchases Neal Tyler (Coors)


CBI becomes a Red Bull distributor


Warehouse expansion


Red Bull Savannah opens


Warehouse expansion


CBI opens CNG station and converts fleet


CBI installs solar panel system to power buildings


CBI opens new headquarters


Front of Champion Brands Office
Outdoor Fire Pit
Women drinking draft beers
Forklift carrying Miller Lite
Beer bottles in cooler with ice
Red Bull racecar
Front of Champion Brands office
Draft beer glasses

Jacksonville Headquarters

We sell beer, spirits, wine, Red Bull, water and non-alcoholic beverages in Jacksonville. We service Baker, Clay, Duval, Nassau, Putnam and St. John’s counties.

Red Bull BMX biker
Red Bull racecar
Man surfing
Red Bull event

Savannah Office

Our Savannah office is dedicated to promoting the Red Bull brand. We sell Red Bull in Southern Georgia from our Savannah facility and service all major counties in Southeast Georgia.